Begin with the decision
List the decisions a visitor needs to make: whether you serve their needs, whether they trust you and whether they are ready to speak. Each page should help answer one of these questions.
Map the handover
A form is the beginning of a process. Decide who receives the enquiry, what information they need and how the response is tracked.
Agree on ownership
Clarify who updates services, publishes case studies and checks enquiries after launch. Choose technology that fits those responsibilities.